ZIKTO
Before the international launch of ZIKTO, a wearable device brand based on global crowd funding,
its brand identity and package design were developed. The mission was to create a design that
expresses the function of the product. A more premium packaging compared to competing
brands had to be used to create an up-market image. The letter “Z” from the brand’s initial
was expressed in a symmetrical hourglass form to showcase the key features of the product
that strikes the right balance. Compared to competing products that use multiple colors,
for ZIKTO simple and sophisticated colors were used to create a high-end image.
Various icons were designed to provide convenience and joy in using the product in the app
environment.
