Before the international launch of ZIKTO, a wearable device brand based on global crowd funding, its brand identity and package design
were developed. The mission was to create a design that expresses the function of the product. A more premium packaging compared to
competing brands had to be used to create an up-market image. The letter “Z” from the brand’s initial was expressed in a symmetrical
hourglass form to showcase the key features of the product that strikes the right balance. Compared to competing products that use
multiple colors, for ZIKTO simple and sophisticated colors were used to create a high-end image. Various icons were designed to provide
convenience and joy in using the product in the app environment.