Dessert Cafe Branding
Hongmandang is a brand that started off as a brand specializing in strawberry desserts.
But the brand was in desperate need of an overhaul, as it planned to diversify its products and
re-establish its brand identity.
The objective of the project was thus set to deliver a story that uses various fruit,
with the strawberry in the starring role, in the graphics. The strawberry and the feminine
silhouette of the queen were used to establish an equation that Hongmandang equates with
the Queen of Strawberries, so that the brand could be seen to have an image of premium quality.
A variety of fruit were used as symbols of different shapes and colors to create a pattern to
depict the brand experience as one that gives good taste and joy.