Electronic Cigarette Branding
‘Fiit’, which is an exclusive cigarette for KT&G’s electronic cigarette ‘Lil’, reaches high user
satisfaction with its reduced smoke and odor compared to existing tobacco products.
Prior to release ‘Fiit’, Tangible tried to emphasize the design applying features of the product
and the target for consumers who look for an ‘optimized’ product letting them keep in
the pink(or fit).
The rounded box surrounding typography ‘Fiit’ is the type of reinterpretation of ‘I’ which
emphasizes myself(I) pursuing ‘Well-Life’ while it alludes to correlation with ‘Lil’.
When opening the package, consumers can experience a new sensuous feeling through
witty words representing the next generation in the tobacco industry.
KT&G has moved forward progressively to become a global corporation with a novel(new)
power, electronic cigarettes.