SOVOGUE

The brand identity will be established for SOVOGUE, a brand specializing in in fur and targeting the Chinese market.
The task is to avoid fancy and complicated tone and mood often seen in competitive brands and instead develop an identity
that stands for products of reasonable price and a modern design. Black and white will be selected as the brand color and
a typography-centered simple design will be developed so that the brand identity can emphasize the glamorous fashion items.

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