SOVOGUE
The brand identity will be established for SOVOGUE, a brand specializing in in fur and targeting
the Chinese market.
The task is to avoid fancy and complicated tone and mood often seen in competitive brands
and instead develop an identity that stands for products of reasonable price and a modern
design. Black and white will be selected as the brand color and a typography-centered simple
design will be developed so that the brand identity can emphasize the glamorous fashion items.
