![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/8f55506d-8c93-40d8-9dae-90cb21fd6810_rw_600.png?h=c222bce7b539e77237f613a872503007)
Pro:fit
A project to newly launch a P2P financial services brand will be carried out.
The objective is to avoid an image of competitive brands being an easy and convenient loan
services but to appeal them as a brand with high expertise and reliability. To that end, services
that are fit for the customer will be offered by a professional. This idea is captured in the name
that stands for generating the highest profits. The brand initial “P” in a bold red color stands for
‘the pathway to success’ and emphasizes how Pro:fit will light the future for the customer.
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/29a40ed6-f2c6-49d4-9af2-02c34a28db02_rw_1200.png?h=9d04b0c60bde497ae7b1d93b484c7f8e)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/8b196aa5-231b-4249-9fe8-d8d7ae1b506d_rw_1920.jpg?h=b5f56159e8fd6f55310c1d8fb771962d)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/c4872aca-6ad7-4fad-8aa1-bd9ffb958086_rw_1920.jpg?h=6434b44cf6779a6dff312fb95c4fbb20)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/e1dd3cf4-7b9c-4200-bc3e-6bb347baa72c_rw_1920.jpg?h=c690476c2a39d3ee70da4626c99ba2dc)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/6d684805-707f-4277-b2b5-62502b85fda3_rw_1920.jpg?h=5976e940c440299b18a13a863fe5f428)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/59efc04e-7b92-4887-aebe-ee2414c1d105_rw_1920.jpg?h=dbce470caad172cd5f9651bdaefeed61)