the Garden

Work regarding the brand identity and signage system for the retail brand “the Garden”,
to be newly launched in Hanoi, Vietnam will be carried out. The task is to use a comfortable
space reminiscent of a garden in an urban space and a simple typography form of design
to express an urban feel and the natural feel of a garden. The modern typography is used to
highlight a sophisticated image. The overlapping typography in the center depicts a thick forest
but at the same time symbolizes the Garden that connects the brands in the shopping mall with
the customers.

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