the Garden

 Work regarding the brand identity and signage system for the retail brand “the Garden”, to be newly launched in Hanoi, Vietnam
will be carried out. The task is to use a comfortable space reminiscent of a garden in an urban space and a simple typography form of
design to express an urban feel and the natural feel of a garden. The modern typography is used to highlight a sophisticated image.
The overlapping typography in the center depicts a thick forest but at the same time symbolizes the Garden that connects the brands in
the shopping mall with the customers. 

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