Work regarding the brand identity and signage system for the retail brand “the Garden”, to be newly launched in Hanoi, Vietnam
will be carried out. The task is to use a comfortable space reminiscent of a garden in an urban space and a simple typography form of
design to express an urban feel and the natural feel of a garden. The modern typography is used to highlight a sophisticated image.
The overlapping typography in the center depicts a thick forest but at the same time symbolizes the Garden that connects the brands in
the shopping mall with the customers.