PILATES WE
Boutique Pilates Branding
A project to develop the brand for a newly launched Pilates studio was carried out.
The key task was to showcase a brand that communicates with customers and promotes
traditional Pilates workouts. To that end, lean and extended typography was used to represent
muscles and the benefits of Pilates in improving the elasticity of the body. ‘Connected lines’
are expressed in various ways during application depicts in-depth communication with
customers.
