With the sponsorship of Seoul Metropolitan Government, the brand for Seoul’s transport and
map application to be launched by SNB Soft was developed. The task was to emphasize
the strengths of the services giving more accurate locations compared to existing brands.
The name “Dropin” was selected to show that the location desired by the user would be
pinpointed. The pin icon that is commonly used in maps and navigation services is repeated in
the typography to increase the intuitive understanding of the brand.