A project to establish the brand identity of arijian, a brand for traditional and artisanal interior items was carried out.
The task was to use materials such as lacquered ivy, mother of pearl and pure gold to establish an identity for a brand that offers products
that combine traditional methods and a modern design. Moreover, there was a need to promote the fact that it is a brand that re-creates
traditional aesthetics to fit a contemporary lifestyle. Three basic circles that stand for nature, mankind and arijian were used as a basic motif.
The form of the circle was expressed to bring out the texture of traditional materials to capture how tradition is brought into a more