Boutique Fitness Branding
Park Chan Ho’s fitness brand Park 61 and Tangible have jointly developed the exclusive fitness
for women with technology in accordance with recent fitness market trends to maximize time
Brand naming ‘IN10S’ utilizes the word ‘INTENSE’ which acquires a ‘special, effective, and strong’
meaning. Emphasized words ‘TEN’ indicates 10 members of a team, 10 ways to exercise, and 10
different intensities. Furthermore, the logo with a 10-degree incline illustrates strong solution to
stimulate every cell of our bodies with a sense of the density. In addition, an obvious contrast
between pink and black optimizes distinct image.
IN10S shows off a new fitness trend through the various activities on the media to become
a very interactive community.