LAPALETTE BEAUTY
Cosmetic Branding
Carried out a project to renew the package design and brand logo of the cosmetics brand,
“LAPALETTE”. The main objective of the project was to develop a design that captures the gist of
the brand, “LAPALETTE” which was that it uses a lot of naturally derived ingredients. To that end,
the key ingredients of each product were described using water-colors and calligraphy.
At the same time, the main colors of each product were used so that customers could intuitively
pick up what the product is about. The flowing gold line was used to emphasize
the key characteristic of the product, which is that it is easily absorbed into the skin.
