Co-working space Branding
Tangible. was commissioned to provide an overall branding solution for a co-working space to provide an inhabitant a flexible and a
joyful environment. The brand name 'Z.A.G.POT' was driven from a dynamic concept of the casino to break away from its typical business
platform. The Z.A.G.POT implies ‘Zenith, Achievement, Goal’ to infer a motto to support the inhabitants achieve their goals. The
Z.A.G.POT expresses the achievement and the joyful moments through its logo that instantly reminds of a casino chip. The three figures
which symbolizes ‘Zenith, Achievement, Goal’ were expanded in a various way to express the huge possibility that start-ups can
experience in Z.A.G.POT.