Co-working space Branding
Tangible. was commissioned to provide an overall branding solution for a co-working space to
provide an inhabitant a flexible and a joyful environment.
The brand name 'Z.A.G.POT' was driven from a dynamic concept of the casino to break away
from its typical business platform.
The Z.A.G.POT implies ‘Zenith, Achievement, Goal’ to infer a motto to support the inhabitants
achieve their goals.
The Z.A.G.POT expresses the achievement and the joyful moments through its logo that
instantly reminds of a casino chip.
The three figures which symbolizes ‘Zenith, Achievement, Goal’ were expanded in a various way
to express the huge possibility that start-ups can experience in Z.A.G.POT.