![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/e97df5b9-0706-4a23-bd23-92ad4ad8b245_rw_1920.jpg?h=2cc6e65d21cb662012b509323810bf1a)
THE ONE
A project to renew the package design of THE ONE, a tobacco brand of KT&G was carried out.
The objective was to overcome the reduced space for design as the warning phrase was made
bigger following the revision of Korean regulations on cigarettes, and develop a design that
delivers a strong brand identity. The infinitely expanding circles around the brand identity of
THE ONE draws attention and improves consistency in the brand identity.
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/d6fb22b3-1e6d-4132-ad06-3f29f5a0e5d7_rw_1920.jpg?h=234de2d6747da6402ae7b093d094d0a5)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/ddbcc83e-21bf-4839-bd91-d47903fdf978_rw_1920.jpg?h=64d73f989660358135a62b1a5507922d)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/9403f673-6468-4f56-9150-b77c374c646d_rw_1920.jpg?h=d4b374c332f195aa51a980cdf2c57208)