![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/e3569781-0e3e-4485-98ad-3b8d76246339_rw_1920.jpg?h=ac1e67911787698c6ce47ee4341b3d76)
AMEX
POP design was developed for American Express. The objective was to raise brand awareness in
the Korean market and establish a premium image. The rectangular form of the credit card and
the blue square that stands for Amex were combined to establish a powerful brand identity.
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/076deb17-861e-45a7-8d82-fdc5fb6038d3_rw_1920.jpg?h=90f40b8a1e15dd7244aeec408aad40e5)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/3181aeff-c69d-4cd2-97b3-d70c77a58295_rw_600.jpg?h=4e52b15739112c0fb10e1016224e2c76)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/d4476676-d0ca-45fb-9318-8b27711b5311_rw_600.jpg?h=31c8dfb16684e00ee73161a068c77f6f)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/4b6f0590-806f-416c-97dd-dbe9ac4e7804_rw_600.jpg?h=6f1d773b5441498e66efd399e17d3d59)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/50423a8d-057c-46a0-9849-9d378eb6d8da_rw_1200.jpg?h=b45e800f2adcf8b319c1b3c031c63ea3)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/17f00f84-d0f9-49f0-9446-ec3fb9432970_rw_1200.jpg?h=b3f46e9ebe5184556a9bb41e1aefaaa5)