A CI renewal project to be applied worldwide was carried out. To capture the pride and reliability
of the Kia brand in its CI, the oval standing for the planet and the English name of the company
were combined. The strong red color expresses a dynamic image and gradation in color adds
a sophisticated and rhythmical feel. A system that can be efficiently applied to advertising and
signage in many media and countries was developed.

You may also like

Back to Top