A project on the package design of the gold label, a premium line of KT&G’s tobacco brand
“THE ONE” will be carried out.
The task was to develop a pattern and texture that can establish a premium image and
appropriately apply them to the brand identity. To create an ultimately premium image,
a combination of black and gold will be used, and a pattern that is simple yet sophisticated
will be designed. In particular, a prism effect will be applied to the gold colored part to bring out
a sophisticated feel.