![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/21e737f7-db37-4458-9702-c4a278b48600_rw_1920.jpg?h=536e7c3cd8f989231759356c8fc9d5ac)
GOLD LABEL
A project on the package design of the gold label, a premium line of KT&G’s tobacco brand
“THE ONE” will be carried out.
The task was to develop a pattern and texture that can establish a premium image and
appropriately apply them to the brand identity. To create an ultimately premium image,
a combination of black and gold will be used, and a pattern that is simple yet sophisticated
will be designed. In particular, a prism effect will be applied to the gold colored part to bring out
a sophisticated feel.
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/53c47997-d9ae-4b3d-a2dd-89e47a378f81_rw_1920.jpg?h=9329b89a2a81ba06fbf3128f4d37031d)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/a5386f3d-fc3e-4c1e-b196-0c430d2eebf3_rw_1920.jpg?h=6fe335b241b108679ec25a4eb52855ce)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/df8d7c45-f25d-44f4-8834-afd45884f102_rw_1920.jpg?h=c19ec1915c17bd71cc91c8d12ad4910b)