A project on the package design of the gold label, a premium line of KT&G’s tobacco brand “THE ONE” will be carried out.
The task was to develop a pattern and texture that can establish a premium image and appropriately apply them to the brand identity.
To create an ultimately premium image, a combination of black and gold will be used, and a pattern that is simple yet sophisticated will be
designed. In particular, a prism effect will be applied to the gold colored part to bring out a sophisticated feel.