![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/edebee5f-79bc-44e0-9175-2f02fb5c1e6e_rw_1920.jpg?h=4cb6098b1e5b0563018248b9fc85c9fb)
CLIP
A new brand identity was developed for the launch of KT’s smart wallet application brand, CLIP.
The key task was to develop a brand identity that intuitively captures the strengths of a new
payment system brand. The clip that has the symbol of multiplication overlapping expresses
the many benefits and joy experienced by users.
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/ad879b30-8b20-4493-97eb-6d840fc4572c_rw_600.png?h=fc3ee7467191ff103228b3fe80675ef7)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/b9052070-9252-43df-9f13-c984937ed265_rw_1920.jpg?h=59477e0fe727cd335d277fd2252e8962)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/4f66b772-79c6-4c75-bca9-fc61536cd3f3_rw_1920.jpg?h=c2913eea17ea54f9759d609063b08bc4)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/d55b7eda-8e12-41a8-b83a-cc02756c53a0_rw_1200.jpg?h=96b4226367da61c8244a96a4c8e252aa)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/ae12dd1e-c328-4f59-af3e-ab3c311914ea_rw_1920.jpg?h=cc346f7b51f21e650eb3655e20e583f0)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/8715204c-df31-4c7a-8870-d7c2d11395a1_rw_1920.jpg?h=6819a9ebd11c02bd0626c79638864140)
![](https://cdn.myportfolio.com/5768516c-3eaa-45c3-a110-b258893a2610/d5a78f1f-c008-4814-9645-60f7b1b5464b_rw_1920.png?h=3ba51b907bda6da377003ce3110d019d)