CAFÉ UO
A project to develop the brand identity of Café UO, a combined space that brings together
a co-working space and a café, was carried out. The key objective was to go beyond representing
a regular café and expressing a space optimized for ideas. Based on the concept of ideas
bring gathered in a manner similar to honey being gathered by many bees, the heart form
was used to symbolize communication and the bee form was used to represent sharing.
