The CI of WE START, a brand that supports low income children and local communities, was newly developed.
he existing CI was not able to appropriately express the business model and the lack of rules on the CI had led to an unclear
and inconsistent image. As such, the objective of the project was to develop a symbol that can raise awareness of the WE START
Foundation in an intuitive manner. The two hands that symbolize the letter W also stand for wings of hope, care, help and dreams.