TANGIBLE SPACE
TANGIBLE SPACE is a holistic branding project based on the idea of a ‘creative space for creators’.
The objective is to establish a consistent identity throughout the visual and spatial design,
from the planning, construction and interior decoration for a creative space used by unique
and diverse tenants. First, the color black is used as a concept color for ‘shadows’.
The motif of a shadow is applied to the façade of the building, the brand identity and signage.
The consistently applied the black shadow motif stands for the role of a platform where
different values are brought together to create new value.
