TANGIBLE SPACE is a holistic branding project based on the idea of a ‘creative space for creators’. The objective is to establish a consistent
identity throughout the visual and spatial design, from the planning, construction and interior decoration for a creative space used by unique
and diverse tenants. First, the color black is used as a concept color for ‘shadows’. The motif of a shadow is applied to the façade of the
building, the brand identity and signage. The consistently applied the black shadow motif stands for the role of a platform where different
values are brought together to create new value.