Energy Utility Branding

Sebang Battery's brand 'ROCKET' is the world's top 10 storage battery brand that is exported to
130 countries. The ROCKET wanted to transform its brand into a young and powerful image
through a renewal of VI. Tangible has carried out a project to consolidate its position as a leading
brand by establishing the basis of image renovation through the new VI of the rocket. Tangible
reinterpreted the ROCKET’s BI as "The New Trinity," that pursues "a rich life for customers,
clean environment, future industry”. Tangible reinterpreted VI motif to present an intuitive and
clear image of the Rocket’s brand slogan 'The Ultimate Power'. The new VI, developed by
Tangible, will be the foundation for an effective brand management.

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