A project for the bakery café brand to be newly launched by the café brand COFFEA was carried
out. The objective was to develop a brand story that captures the honest business philosophy of
the parent brand COFFEE and the pride in the quality and taste of the coffee they offer.
Based on the concept, 'Men who bake’, the name “Bresson” was expressed through a logo that
is inspired by a fedora and bread. The various textures and ingredients of bread were expressed
via various colors and textures to maximize applicability.

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