A project for the bakery café brand to be newly launched by the café brand COFFEA was carried out.
The objective was to develop a brand story that captures the honest business philosophy of the parent brand COFFEE and
the pride in the quality and taste of the coffee they offer. Based on the concept, 'Men who bake’, the name “Bresson” was expressed
through a logo that is inspired by a fedora and bread. The various textures and ingredients of bread were expressed via various colors
and textures to maximize applicability.