Coworking Space Branding
A brand development project for a shared office to be newly launched by Lotte Property & Development was carried out.
The key task was not to emphasize Lotte World Tower where the shared office will be housed, as a key landmark of Korea,
but to emphasize the innate value of a shared office. Based on the name, 'BigAble' that stands for the diverse capabilities
and infinite potential of tenants, a brand identity was designed to symbolize a spectrum of possibilities. In particular,
the spectrum form was added as an accent on top of the letter “I” to highlight the individuality of those using a shared office.