Coworking Space Branding
A brand development project for a shared office to be newly launched by Lotte Property &
Development was carried out.
The key task was not to emphasize Lotte World Tower where the shared office will be housed,
as a key landmark of Korea, but to emphasize the innate value of a shared office. Based on
the name, 'BigAble' that stands for the diverse capabilities and infinite potential of tenants,
a brand identity was designed to symbolize a spectrum of possibilities. In particular,
the spectrum form was added as an accent on top of the letter “I” to highlight the individuality of
those using a shared office.