Arenas
Global Logistics Center Branding
A project to develop a brand for the integrated logistics center to be newly launched by IGIS
Asset Management was carried out. The objective was to develop a concept and design to
represent the scope of a large logistics center that spans across 33,000 (m2). The concept of
an integrated logistics center as a ‘large stadium and stage’ was used to express the scale and
competitiveness of the brand. The word “arenas” was used to capture this concept. In terms of
brand identity, the top part of the brand’s initial, the letter “A” was turned into a triangular form to
create a cutting-edge image. The triangle represents the design elements of a ‘pinnacle and
leadership’ and the parent company’s confidence and expertise. It also stands for the proactive
management capabilities required in the constantly changing real estate market.
