Arenas
Global Logistics Center Branding
A project to develop a brand for the integrated logistics center to be newly launched by IGIS Asset Management was carried out. The objective was to develop a concept and design to represent the scope of a large logistics center that spans across 33,000 (m2). The concept of an integrated logistics center as a ‘large stadium and stage’ was used to express the scale and competitiveness of the brand. The word “arenas” was used to capture this concept. In terms of brand identity, the top part of the brand’s initial, the letter “A” was turned into a triangular form to create a cutting-edge image. The triangle represents the design elements of a ‘pinnacle and leadership’ and the parent company’s confidence and expertise. It also stands for the proactive management capabilities required in the constantly changing real estate market.
