KT&G ICE BLAN
Tobacco Package System
Global tobacco company KT&G released low-toxic, odor-reducing cigarette “ICE BLAN”.
This product targets young people and has a cool and refreshing feeling of use.
To effectively express the product’s characteristics, we design ‘Coll snow mountain’ as a key
image, and the ‘glaciers’ in the front rising into the logo. The ‘star’ falling into the winter sky and
the ‘prism’ effect on the product’s surface give the coolness like a sparkling glacier. ‘ICE BLAN’
packaging design is attractive among young people, and establishing itself as a brand leading
a new trend in the cigarette market.