A project to design the emblem for Kia’s high functioning subline, GT, was carried out.
The task was to express a dynamic driving experience that can only gained by the high functions
of the product and develop a design with high applicability to the vehicular body.
The emblem was made into a three-dimensional image and a solid feel was added to express
powerful drive. The silver color that goes well with the corporate image of Kia was used as
the basic color scheme. Red and black were also added depending on the interior design and
material of the various vehicular bodies to increase the flexibility and applicability of