With the sponsorship of Seoul Metropolitan Government, the brand for Seoul’s transport and map application to be launched by SNB Soft
was developed. The task was to emphasize the strengths of the services giving more accurate locations compared to existing brands.
The name “Dropin” was selected to show that the location desired by the user would be pinpointed. The pin icon that is commonly used in
maps and navigation services is repeated in the typography to increase the intuitive understanding of the brand.