Enterprise-academia biotechnology company Branding
An enterprise-academia biotechnology company IMNEWRUN is a new bio corporate model in global industry that integrates
the merits of a university and a corporation, and it needs an effective visual solution to communicate with users and the public.
Our goal is to develop a graphic motif that reflects the mission and core value of IMNEWRUN and differentiate it from other related corporations by excluding customarily used direct graphic motifs such as
nerve cells and DNA.
Representing the strengths and the philosophy of IMNEWRUN, the new graphic motif 'Bow to Tomorrow' symbolizes a bow that
implies the precise target therapy, intensive care, and pioneering spirit. At the same time, this new motif shows the logo emotionally
by using a symbol mark that describes 'human face' that stands for uniting the participating members of IMNEWRUN.
The vivid and modern corporate color is the most basic color that consists of humankind, and it is an essential element to create
various colors by blending and harmony. These colors are in the same context with that the innovation comes from serendipity
and diversity among the participating members in the IMNEWRUN learning platform. The application design, reminding
the contemporary art, become a creative stimulus in the innovative and life contributing fields such as the medical institution,
the research institution, pharmaceutical company, and even educational institution.