Global Logistics Brand
A project to develop a brand for the integrated logistics center to be newly launched by IGIS Asset Management was carried out.
The objective was to develop a concept and design to represent the scope of a large logistics center that spans across 100,000 pyeong.
The concept of an integrated logistics center as a ‘large stadium and stage’ was used to express the scale and competitiveness of the
brand. The word “arenas” was used to capture this concept. In terms of brand identity, the top part of the brand’s initial, the letter “A” was
turned into a triangular form to create a cutting-edge image. The triangle represents the design elements of a ‘pinnacle and leadership’
and the parent company’s confidence and expertise. It also stands for the proactive management capabilities required in the constantly
changing real estate market.